BY DAN GREGSON
Electroheads is here to engage, entertain and enable a global community of consumers and brands to accelerate the pace of the electro-mobility revolution through our unignorable insight-driven content, our audacious activations and original IP & ventures.
Why? A few reasons.
Above all, it’s necessary. As in “we-have-an-existential-threat” necessary. The electro-mobility revolution is critical if we are going to make any meaningful change in this decisive decade. The science behind the climate crisis is irrefutable, and how we ‘move’ more sustainably is urgent. By being a positive enabler in the adoption of clean e-mobility, we can be part of the solution, not part of the problem.
At the other end of the spectrum, new, cool tech is well… cool and should be fun. Whether that’s something like Airspeeder, which feels like it’s lifted from the storylines of a Hollywood sci-fi blockbuster, or whether it’s the street-inspired sub-culture of Super73, OneWheel and esk8, or the EV wars of silicon-valley inspired start-ups like Tesla. The whole landscape is nascent. Technologically, culturally and societally. It’s all to play for. And we are strong believers that great ideas and stories have the power to change people and the world for good.
This isn’t just a technological revolution, it’s a cultural one.
With that, there is disproportionate opportunity (and necessity) for brands to meaningfully and authentically connect with influential, values driven consumers and communities – which all starts with content which is truly authentic and entertaining. We make this for ourselves, and our partners.
At the same time, we use our deep expertise around the changing and converging landscape of tech, marketing, experience and brands – to create original IP through our own ventures.