BY DAN GREGSON
At Electroheads, we believe in progress. And we believe that progress is often the direct result of rebellion.
That’s why, despite it being illegal to ride privately owned electric scooters in the UK, you’ll see members of the Electroheads team on scooters from time to time.
The law should accurately reflect the society it seeks to protect, and our research shows that 90% of people in the UK want scooters to be legal.
Now, we didn’t just ask electric scooter riders for their opinion, we asked everybody. In fact, most people who responded to our survey had never even ridden a scooter before – but they still saw that they made sense.
It’s time for progress:
When cars were first brought to market back in the early 20th century, they were marketed as freedom machines – allowing us to go anywhere, any time.
But as our big cities have become more crowded, and our roads have become busier and busier, driving to work is… well, a pain in the ass.
And anyone who’s commuted to work in London on the Central Line in the Summer, or caught a crowded bus home on a hot and humid day, will tell you that public transport isn’t much fun as an alternative to driving.
Enter electric scooters. Everybody is familiar with them, everybody has an opinion on them, and in many of the world’s major cities – almost everybody is commuting on them.
But not in London, Manchester, Liverpool or any other city in the UK, where it remains illegal to ride a privately owned electric scooter.
Cards on the table – we think that’s stupid. So we set out to prove it.
ELECTROHEADS INSIGHTS CASE STUDY: REGULAR LAW BREAKERS
Our survey says:
Using our insights panel, we asked over 1,000 adults in the UK for their opinions on electric scooters.
Over 50% of respondents said they have never ridden an electric scooter, showing that even non-riders are in favour of legalisation.
30% of respondents admitted to having broken the law by riding a privately owned electric scooter in the UK
But 87% people surveyed called for the immediate legalisation of electric scooters in the UK to allow for safer, post-lockdown commuting.
Now is the time:
As the world recovers from a pandemic, people will want to avoid being crammed on busy train carriages or on busy buses with strangers.
Scooters allow a level of personal freedom that rivals that of a car, but in a package that has a tiny footprint, allowing scooters to take up less space in crowded cities.
And speaking of footprints – with zero emissions, and with half of the UK’s electricity coming from renewable sources, they’re a cleaner way to get from A to B.
And for those of us who don’t own cars, and don’t live in areas with great public transport options, they represent a travel lifeline, opening up job opportunities further afield.
So to Boris Johnson, and to transport secretary Grant Shapps. Pull your fingers out, lads. Let the UK catch up with the rest of the world.
Dan Gregson is a specialist electro-mobility brand & growth strategist. He is CSO & Co-Founder of Electroheads – the UK’s fastest growing electro-mobility media brand.