WHAT WAS THE CHALLENGE?
Edelman & Iris are two global agency powerhouses, both separately responsible for managing the profile of some of the biggest brands in the world, including Shell’s global partnership with the Nissan e.dams Formula E team.
Formula E is a key part of the Shell strategy as it shifts to a new carbon zero future; and to support that journey Edelman, Iris and Shell needed entertaining storytelling from credible, authoritative and authentic media specialists. Separately and independently both agencies approached Electroheads to become part of the team.
SUPERCHARGING SHELL'S FORMULA E PARTNERSHIP
WHAT WAS ELECTROHEADS'
We created a set of bespoke content programmes which allowed Electroheads to bring our own unique tone and perspective into the pitlane of the London E-Prix.
We created a suite of unique assets, tailored for all social platforms, that will be distributed both across the Electroheads platform and more widely through the brand’s owned and earned media channels.
Created a bespoke media partnership & content strategy to engage a new audience around the Shell/e.dams Formula E partnership
Collaborated with Edelman and Shell to create an integrated programme and process - managing a combination of brand messaging and audience needs
Developed a unique media distribution model to ensure correct balance of authenticity, engagement and scale
Created over 50 creative assets, including photography, long and short-form articles, social media posts and more