WHAT WAS THE CHALLENGE?
Vanarama is one of the UK’s leading leasing companies, renowned for shaking up an out-of-touch sector through seamless customer journey and a real focus on customer experience.
But, with the EV revolution continuing to deepen, they needed to rethink their content strategy to ensure that it was fit for the electric future.
VANARAMA: PUTTING EVs AT THE HEART OF THE CAR LEASING SECTOR
Vanarama appointed Electroheads to assemble a bespoke team of EV journalists, content creators and film-makers to strategically transform their content into a contemporary EV hub; with all the latest information about the whole world of EV to guide their customers to the information they need, all whilst ensuring we built on the entertaining and informal tone-of-voice that makes Vanarama so vibrant and unique.
WHAT WAS ELECTROHEADS'
Devised a full content transformation project with a focus on strategic goals and upcoming NPD and partnerships within the organisation
Created action-oriented content; with a focus on supporting key metrics and moments within the customer journey
Built bespoke editorial content team for rapid turnaround of EV content. Services included content brainstorming, content creation, editing and proofing
Developing next phase of content strategy for 2022 and beyond
BESPOKE PROJECT TEAM
We needed to work at speed and scale, with a requirement to create hundreds of different content assets that could be deployed throughout the EV content hub across the whole digital and social ecosystem. Electroheads created a handpicked team that included:
1 x Project & Editorial Lead
1 x Content Strategist
7 x Journalists & copywriters
2 x SEO sub-editors & copywriters
3 x Film editors
2 x Script writers
2 x Camera operators
1 x Producer
1 x Presenter